PABST BLUE RIBBON
Pabst Blue Ribbon is the 3rd oldest brewing company, and while it saw a rise in popularity and gained some attention in the media during the early 2000’s. It has since plateaued in volume, if not started to decline due to the rising number of craft beers. Challenged to gain a broader audience while not disrupting its current fanbase, Pabst rolled out the “Pabst Craft Beer” campaign. Pabst uses online video spots, social updates, and a touring craft beer show to drum up some attention to gain a larger fanbase.
Team Project Assisted by: Jenna Bracken
For educational purposes only.