Over the years Gucci has solidified it's brand identity, standing out as one of the leaders in the fashion world. While it stands out as a symbol of fashion, it can also be seen as a symbol of wealth or luxury. In recent years Gucci has becoming mainstream and popular among a younger audience. Today the term Gucci is used as slang meaning "Doing Well", several notable rappers have even made mention to Gucci in their songs.  Below are a series of print features for latest Fall and Winter 2018 ready-to-wear outfits.