The Coleman brand has been around since the 1900’s providing all the necessary equipment to enjoy any outdoor recreational event. The company's early success was in part to the original Coleman lantern. Today the same lanterns are fueling the brightest memories while inviting new audiences to join in the benefits of getting outdoors. The ads showcase the Coleman lantern in a variety of scenarios highlighting the benefits of getting outdoors. This 360 campaign uses motivating copy, beautiful photography, and videos to inspire wanderlust and adventure in the viewers.